Art pieces are inspired by energy, passion, smell, people and colors in Mexico city traveled in 2013.
Insights l Companies will increase the number of women in the C-suite when shareholders demand it.
Ideas l Gender Balance Index. Company profits increase by 15% when they increase the percentage of women executives from zero to 30% by creating the Gender Balance Index shareholders and financial influencers can easily identify the stocks of companies. Mckinsey & Company will provide businesses with the support they need to be listed on the Gender Balance Index.
People can get stress headaches for different reasons, these include: crazy bosses, slow wifi, mounting bills and screaming babies.
By physically giving people the chance to stomp out these headaches, we can simulate the relief they will feel by taking Advil and leave people with a positive memory of the joy headache relief from Advil can bring.
This campaign motivates customers to utilize SOMA water filter and build a connection between the filter's shape and brand with fashion for people who consider product design a primary consideration when making a purchase.
In America, 1 in 5 fruits and vegetables grown are rejected because they don't fit grocery stores' strict cosmetic standards. Women can relate. This campaign uses the language of inclusiveness and the body positivity movement to illustrate that the beauty of imperfect produce is its unique shape—as the shape houses its delicious flavor.
Role I Art director
Created set of design guidelines that are the essential visual elements for the School of Advertising —color palette, typography, imagery, graphics, and a flexible, ever-evolving logo.
Dick and Taylor are doing everything by hand. Those two gathered together, used only cacao bean and sugar and created Dick&Taylor chocolate.
Role I Art director
Fact l The best time to eat apple in a day is in the morning. In South Korea, a famous saying is eating apples in the morning is like eating gold. It is known that apple peel is very rich in dietary fiber like pectin. Thus eating an apple after your morning meal gently stimulates the bowel movement.
Challenge l Approach the fact and encourage viewers to have apples in the morning through social media account composed by only apple images.
Problem l Expensive permit fee and not enough space for street musicians in public.
Solution l Streestar exists to support street musicians and encourage them to perform together with tech, advocacy, research and opportunity.
Result l New musicians and long-time musicians have system to make connection and work together properly and legally and get new opportunity to show their music with live streaming.
Golden Gate Park is the third most visited park in the United States. The park is filled with gardens, museums, art, flowers, trees, lakes, bird and wildlife. There are also plenty of opportunities to participate in sports, clubs and other activities. So, the park can be defined as a feeding park where we acquire and consume something new for brain and body.